Course Description

Turning problems into products is our first experiment in creating a "Shortest Distance" course. A "Shortest Distance" course aims to save you time by gathering high quality content on a topic and arranging it into useful learning path. 

How do you find and validate the right idea? We gathered some of the best ideas from around the internet and compiled it into a course. 

Learn how understanding the problem can lead you to the right idea and turn it into a valuable product.

The goal is to save you time by sharing a structured approach that emphasises  listening to customers instead of relying solely on guesses and intuition.


David Bain

Course curriculum

  • 1

    Introduction

    • Welcome and Overview
  • 2

    What makes a product/service succeed?

    • Why Start ups succeed ▶️ (6:40)

    • Review: What makes startups succeed?
  • 3

    Finding your idea

    • Overview - Conversations and Problems

    • How to talk to customers ▶️ (10:00)

    • Review: How to talk to customers

    • It's about the problem ▶️ (6:21)

    • Review: It's about the problem
  • 4

    Your Best Idea is a Guess - The Customer Development Process

    • The principle of customer discovery ▶️ (3:56)

    • Review: The principle of customer discovery

    • A case study on customer discovery ▶️ (5:58)

    • Review: A Case study of customer discovery
  • 5

    Launch Strategy

    • Launch with no money ▶️ (11:08)

    • Review: Launch with no money

    • Create the ideal company ▶️ (8:58)
  • 6

    Resources

    • More stuff to learn